PRIMARY PRACTICE AREAS OF THE FIRM

The exponential growth and use of websites and social media presents many intellectual property issues, including among other things, copyright and trademark infringement, keyword advertising, ownership rights to domain names and social networking user names, and cybersquatting. Additional issues that can arise include cyber defamation, file sharing, digital rights management and click-thru licensing arrangements, comparative advertising, access and control to digital information, privacy, security, electronic commerce, and virtual world commerce and interactions.

Quickly resolving any dispute is paramount in the sometimes transient and viral nature of the internet. A variety of legal tools are available to combat intellectual property infringers, including the Uniform Domain-Name Dispute-Resolution Policy (UDRP) of the Internet Corporation for Assigned Names and Numbers (ICANN), domain name monitoring, the Anti-cybersquatting Consumer Protection Act (ACPA), Digital Millennium Copyright Act (DMCA), temporary protective orders and injunctions, and registration of intellectual property rights and dispute resolution policies with various search engines and social networking sites.

Privacy policies, terms of use, end user license agreements, and other tools for defining visitor use rules and conditions are important aspects of any business engaging in internet commerce through a website. For example, privacy policies can manage legal risks with respect to the management of user data. Many businesses do not give sufficient consideration to the need for these essential components. With the recent changes in internet privacy law brought on the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), website privacy policies and consumer data handling have become critical concerns. Companies engaging in internet commerce need to be proactive in complying with the new and existing privacy and data handling requirements. Failure to comply with the requirements of these laws can result in significant fines.

The attorneys at Sierra IP Law, PC - Patents, Trademarks & Copyrights have experience in these areas and are able to advise, assist and pursue appropriate remedies, or defend against them, on behalf of their clients.

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