If you have not formally registered your company’s trademarks, please connect with an experienced San Luis Obispo, CA trademark lawyer on the Sierra IP Law, PC legal team today. It is critically important to have a solid intellectual property protection strategy in place for your company at all times. Failure to address gaps in this plan – such as, but not limited to, lack of formal trademark registration – can leave your company vulnerable to legal challenges, financial losses, public relations hurdles, and loss of brand loyalty among your clients and/or consumers. Speaking with our qualified legal team in a risk-free consultation setting will empower you to make informed choices about your rights and options as an intellectual property creator.

Unlike patents (which protect inventions), copyrights (which protect forms of expression), and nondisclosure agreements (which protect a company’s trade secrets), trademarks protect tools utilized by companies for the purposes of branding. Logos, graphics, slogans, and even company names can be trademarked in order to help those within the marketplace clearly identify a company’s unique presence and offerings. The San Luis Obispo, CA trademark lawyer team at Sierra IP Law, PC assists companies with both formal trademark registration and enforcement of trademark rights as part of a broader approach to intellectual property rights protection.

When a branding tool is created, it may be referred to as a “mark.” But, simply because you have created a trademark doesn’t mean that your work is automatically protected. In order to have enforceable rights to your marks, you need to formally register them with the U.S. Patent and Trademark Office. The formal registration process is, thankfully, not traditionally time-intensive, expensive, and stressful like the patent application process is. Most of the time, formal trademark registration is primarily a formality. An important formality.

Once you have formally registered your company’s marks, you will be empowered by these claims to your intellectual property in the event that another attempts to infringe upon your rights. As trademark infringement can cost your company time, money, and brand loyalty within the marketplace, it is critical that you remain armed with this formal recognition of your rights as an intellectual property holder at all times.

If you have not yet formally registered your company’s trademarks, it is important to do so as quickly as possible. The experienced California legal team at Sierra IP Law, PC can advise you of your rights and options as an intellectual property owner under the law and can assist you with formally registering your marks. Although it can be tempting to simply assume that no other company will take advantage of your intellectual property, failing to be proactive in protecting your company’s branding could lead to serious legal and financial consequences. To learn more about how our firm can help you efficiently and effectively safeguard your company’s intellectual property, schedule a risk-free consultation with a trusted San Luis Obispo, CA trademark lawyer at our firm today; we look forward to speaking with you.