Trademark Lawyer Bakersfield, CA

Trademark Lawyer Bakersfield, CA R in a circle for trademark registration

If you own a business or you spend time helping to brand the company that employs you, it is important to connect with Sierra IP Law, PC’s experienced Bakersfield, CA trademark lawyer team to develop a strategy to protect the intellectual property tied to your branding. Most of the time, intellectual property protection strategy for businesses involves significant attention paid to trademarks. In a nutshell, trademark protections help to preserve a company’s identity in the marketplace by ensuring that other businesses within a given industry and similar industries cannot use the same slogans, logos, business names, etc.

Trademark Lawyer in Bakersfield, CA

If you own a small enterprise that operates in a limited geographic area, you may be wondering whether it is worth your time and effort to connect with our firm’s Bakersfield, CA trademark lawyer team. There was a time when truly “local business” didn’t always need to take formal steps to protect their branding. However, the nature of modern-day sales has changed the nature of that equation. When two preteen sisters in a suburb of Minneapolis started making bath bombs a few years back to sell in local shops, it was a fun hobby. Due to the opportunity for online sales, marketing on social media, and a host of other technological influences, their sales hit $20 million before the girls even graduated from high school. Even if you operate an Etsy business out of your basement, you need to protect your company’s branding. Without such protections in place, your business assets and your personal assets will remain legally vulnerable.

What is a trademark?

A trademark is generally defined as a “word, phrase, symbol, and/or design that identifies and distinguishes a source of a particular set of goods from another.” Some common examples are the McDonald’s arches, the check-mark logo of Nike, and of course Apple iPhones' bitten Apple logo. Even colors can be trademarked, such as luxury jeweler Tiffany and Co.’s Tiffany blue.

In practical terms, a trademark is any text, graphic, sound, or other representation that distinguishes one company’s brand from another in the marketplace. If you aren’t sure if something that your company uses in a marketing context can be trademarked, don’t worry. Speaking with an experienced trademark lawyer Bakersfield, CA businesses trust at our Sierra IP Law, PC office will clarify your situation and ensure that your concerns are addressed.

What Do Trademarks Accomplish?

The purpose of a trademark is to distinguish a company within the marketplace. Distinct branding is often critically important to a company’s stability, potential for growth, and ability to retain customer loyalty. Think, for a moment, of what it is like to walk the soda aisle in a large grocery store. When you’re searching for your favorite brand, what are your eyes trying to spy? Chances are that you’re looking out for a particular color, font, and graphics combination that distinguishes Pepsi from Coke, Sierra Mist from Sprite, and Crush from Fanta. This is the power of branding. If every company was permitted to use whatever branding tools they liked, a startup could declare its product to be called “Coca Cola,” it could place its product in a red can with specialty white font and customers would not be able to spot the difference between their old-time favorite and the newcomer. This turn of events would make it harder for customers to get the products they wanted and harder for companies to retain the loyalty of those customers.

By working with the experienced team at Sierra IP Law, PC to formally trademark your branding tools, you will better ensure that your company’s products remain distinct in the marketplace. Additionally, our extensive trademark search process will help to ensure that in branding your product a certain way, your company is not unintentionally trampling upon the intellectual property rights of a competitor. You may not know—for example—that a bakery four states away is ALSO called “Happy Bellies” and brands itself in hot pink bubble font. By taking proactive steps with the assistance of our firm’s Bakersfield, CA trademark lawyer team, you can both strengthen your own branding efforts and reduce your company’s potential liability within the marketplace.

How Are Trademarks Different from Other Intellectual Property Protections?

The other three primary forms of intellectual property protection are patents, copyrights, and non-disclosure agreements. Non-disclosure agreements protect a company’s trade secrets. Copyrights govern the intellectual property rights of those who create unique “works of authorship.” Patents safeguard the use and profits associated with novel inventions, designs, and asexually reproducing plant species. The experienced California legal team at Sierra IP Law, PC can assist you with a broad intellectual property protection strategy that will safeguard all of your company’s intellectual property rights—from trademarks to patents and beyond.

The Benefits of Formal Trademark Registration – In a Nutshell

At Sierra IP Law, PC, our team both helps to secure trademark registration protections and assists in enforcing the intellectual property rights that trademark registration affords. If you don’t formally register your branding efforts, any individual or business may try to compromise your company’s identity in the marketplace. Such efforts can confuse customers into thinking that your hard-earned work product is available through this alternative outlet, which robs you of sales and brand loyalty. Another business could even set up a similar model and formally register your branding for their own benefit and then sue you for using the branding strategies that you’ve been using all along.

Legal Assistance Is Available

Registering your trademarks is an important way to ensure your company’s place in the market. Nowadays, solid branding can make or break any venture – from billion-dollar enterprises to businesses run out of individual people’s homes. Connect with the experienced California legal team at Sierra IP Law, PC today to schedule a risk-free consultation concerning your intellectual property rights. Once our team understands your company’s unique needs and priorities, we can both assist you with registering your trademarks and advise you as to any other intellectual property protections that you may be in need of now and/or down the road. Call today to learn more about our Bakersfield, CA trademark lawyer team’s approach to representation and services offered; we look forward to speaking with you.

Sierra IP Law, PC - Patents, Trademarks & Copyrights

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