Sacramento Trademark Lawyer 

Experienced Trademark Professionals to assist Sacramento area businesses

Successful businesses have brands, reputations, goodwill that is worth protecting.  These assets set your company apart from the competition and can be a key factor in determining success or failure.  These assets can be fortified by registering the trademark(s) associated with these assets.  Trademark registration establishes nationwide rights preventing third parties from using your valuable name or brand.  The trademark registration process is complicated, and if handled incorrectly can result in a failure to register the trademark, an invalid trademark registration, or other undesired outcomes.  An skilled and competent trademark lawyer can handle the trademark registration process smoothly and efficiently, securing your trademark rights in an optimal manner that provides the maximum protection to your reputation and goodwill.  Contact our Sacramento office to connect with an experienced trademark lawyer.

Some information regarding trademarks and registration:

What is a trademark?

A trademark can be a word, phrase, symbol, design, sound (think of the NBC chime), or color (think of John Deere green) that identifies and distinguishes the source of the goods or services. It can also be a combination of these elements. Trademarks are source identifiers that allows a consumer to recognize that a good comes form a particular source and that they can assume a certain level of quality.  For example, the Nike trademark tells the consumer that a pair of shoes has a certain level of comfort and that they have a level of quality that allows for rigorous use of the shoes for a long period.  In the context of services, the Hilton service mark indicates that a hotel will be clean, comfortable, and will have a certain level of amenities for the guest.  Proper trademarks and service marks like these provide a wealth of information to the potential customer instantly.  This is why establishing and registering a trademark for your business is so important.  It is a symbol of the quality that a consumer can expect from your business.

If you are a business owner with a reputation worth protecting, you should consult with a skilled trademark attorney.  You are welcome to contact our Sacramento office to speak with competent trademark professionals. 

What does a trademark lawyer do?

The trademark registration process can be complex and time-consuming, but it's important to do it right in order to fully protect your trademark rights. A trademark lawyer handle the application and examination process and ensure that everything is done correctly.  Trademark lawyers also advise the client when adopting new brands or lines of business to ensure that newly adopted trademarks are unique and protectable and to avoid infringing third-party trademarks.  Trademark attorneys also analyze possible infringement, enforce the client's trademark rights, defend the client against trademark infringement claims against the client, and provide general advice on trademark law. If you are concerned about someone infringing on your trademark or want to register a trademark, contact our Sacramento office to discuss your concerns with one of our trademark professionals.

What is trademark infringement?

Trademark infringement occurs where someone uses your trademark or a trademark that is confusingly similar to your trademark to create a likelihood of confusion as to the source of your goods or services.  Such activities are violations of the Lanham Act and state unfair competition law.  The determination of whether trademark infringement has occurred is based on whether the relevant consumer is likely to be confused between you and the infringer based on the infringer use of your trademark or a similar trademark.  Trademark confusion can lead to reputational damage where the infringer's product is inferior or does not perform in the same manner as your product.  You may also lose significant revenue due to lost sales.  Without trademark enforcement, the market for your product may be saturated with infringing products leading to heavy unlawful competition that can suffocate your business.  Such infringing activity can be either intentional or inadvertent, but must be prevented in either case.

One of the benefits of trademark registration is the use of the registration symbol ®. Once your trademark is registered, you can place the ® symbol next to your trademark on your products, literature, website, and other materials related to your products.  The application of the ® symbol to your products establishes constructive notice of your trademark rights to the world.  If the ® symbol is properly used, an infringer of your trademark is liable for damages even if they are not actually aware of your trademark rights.  This is a crucial aspect of trademark registration rights and is an invaluable tool in trademark enforcement.  

Staying Informed with Sierra IP Law, PC

At Sierra IP Law, PC, we pride ourselves on our attention to clients, and we provide as much information as possible so they can be kept fully informed of their intellectual property rights.  Get in touch with intellectual property professionals.  We are here to help.

Sierra IP Law, PC  -  Sacramento Trademark Lawyer

180 Promenade Circle, Suite 300 Sacramento, CA 95834

Sacramento Trademark Lawyer Google Review

"Highly recommend Sierra IP Law Group. Very professional, knowledgeable and responsive to our IP needs." - Steve A.